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TEN PROFITABLE REASONS TO USE A PUBLISHERS' REPRESENTATIVE

1. SALES PROFESSIONALS
You team up with sales professionals, already trained and experienced.

2. MOTIVATED SALESPEOPLE
A publishers' representative earns his/her living from sales commissions – a percentage of advertising sales made for you. When commissions are the primary source of income, a publishers’ representative is motivated daily to make higher quality sales calls, and produce more revenue for you.

3. EXPERTISE
You get sales expertise at a price that could not be matched by a staff hire. The publishers' representative knows the market and the territory in depth – and can also be used to supplement your sales staff.

4. CLIENT/AGENCY CONTACTS
A publishers' representative has equity and roots in the territory or category. He/she knows the clients and agencies, has access to sales contacts at all levels.

5. QUALITY REPORTS / VALUABLE IDEAS
Prompt and comprehensive reports inform you of advertiser targets and objectives. Representatives bring promotional and sales-building ideas to the table at no cost to you.

6. FIXED COSTS
You have a fixed sales cost based on actual sales – predictable and budgetable.

7. NO OVERHEAD COSTS
You have no office space costs; no telephone or FAX expense; no mailing, express mail or messenger costs; no computer installation/training/maintenance costs. Also, no travel and entertainment expense.

8. NO PERSONNEL RESPONSIBILITIES
No secretarial staff; no interviewing, hiring/firing or training responsibilities for sales. Reduces your supervisory and administrative workload.

9. NO COMPANY BENEFIT COSTS
You save the heavy costs of company benefit programs: health insurance, vacations, pensions and profit sharing.

10. SERVICE + COST SAVINGS = PROFITS
A publishers' representative offers you professional service plus cost savings. You profit as your sales grow.

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